I resigned a private client this week and told them I couldn’t work with them anymore. If I’m really honest with you it feels good. I’ve resigned clients before, back in the day when I used to work in agencies. We had corporate clients who were consistently pushing boundaries. They were difficult to work with. […]
Monthly Archives: March 2021
If you’ve been following me for some time you’ll know that I’m a big fan of talking about the problems that your dream clients have and how you have to “go deep” in terms of understanding those problems. Now the reason I say that is twofold. Firstly, if you don’t have a deep understanding of […]


