If consistency is key in being able to successfully continue to grow your business then why is it so difficult to achieve?
That’s the million-dollar question isn’t it?
Anything you do consistently is likely to pay dividends.
Whether that’s consistently looking after yourself by eating healthily, exercising, getting enough sleep or consistently taking regular purposeful action to grow your business.
You get the idea.
Being consistent is HARD!
How often have you heard yourself saying “I *know* I need to grow my audience” or “I *know* I need to lose a few pounds”?
Maintaining consistency is a constant battle between a little voice in your head which will be telling you that there’s more important things to do than emailing your list to tell them about your offer or following up with that prospect you had a conversation with last week. Or battling with the times that that little voice is telling you that you need that lie in rather than going to the gym!
If you’re at the point where you are working really hard but you’re not getting to where you know you want to be or achieving the things that you *know* you’re capable of achieving then the likelihood is that you’re lacking the consistency in implementing those chunky business growth tasks that have been on your list since forever!
The struggles with consistency
I often work with women who *know* that their inconsistency when it comes to showing up to market their business and sell their stuff is hindering their growth.
It’d be easy for me to sit here and tell you that you need to prioritise and you’ve got to diary block the time and that there’s always consequences to your inaction.
I’m not going to do that though because I know, from my own personal experience that consistency has been hard to achieve because of the standards I’ve set for myself.
Unrealistic expectations
This starts with goal setting and as a high achieving woman in business I’ve always set high standards and very stretching goals.
I’d set out on a path where I’d be setting myself huge revenue targets and then working out what it was that I needed to do that and inevitably those things meant that I’d need to do more. I needed to use all my masculine energy to keep pushing and driving towards the thing I wanted to achieve.
On the face of it, that was no bad thing.
The reality of it was that those expectations I’d set and all the pushing I was doing led me to feeling completely exhausted, having no energy or motivation to keep going.
At that point, I’d consider it a failure and the negative self-talk would spiral.
“You’re never going to hit those goals”
“You’re so inconsistent there’s no wonder you’ve not achieved the success”
And so the pattern of “inconsistency” continued.
Consistency doesn’t mean all the time
Consistency doesn’t need you to do things all the time and daily. By definition being consistent in a particular activity means doing it regularly not daily.
And regularly means that you’re doing the “things” more often than you’re not doing them.
So with that re-frame on what consistency actually is I was able to be much more consistent with showing up, marketing and selling my stuff which inevitably pays dividends.
Do you struggle with consistency?
Many of the women I work with have struggled with consistently taking actions to grow their business without risk of burning out and sacrificing precious time with loved ones.
If you’d like to work on being more consistent with how you show up in to market your business and sell your stuff then drop me an email at del@delparsonscoaching.co.uk or book a free 30 minute call with me here where we can talk about how I can help you achieve that all important consistency!
